Audrey Malo / Munchies Canada / Rebranding

Audrey Malo was commissioned by Munchies Canada to work on the rebranding of their the iconic Munchies trio: Red, Yellow and Orange. Working closely with the design team at Vocabulary and Pepsico, they modernized the characters while ensuring that they maintained their core essence. The launch featured six new flavors of potato chips, tortilla chips and flavored popcorn. Munchies also held a retro-inspired pop-up in Toronto where people could reconnect with the characters and popular items from their youth.

Photography courtesy of Uptown media
Creative agency : Vocabulary